Blue Scope is the leader in software for customer engagement and operational excellence. Blue Scope adaptive, cloud-architected software – built on its unified Blue Scope Platform™ – empowers people to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 7-year history, Blue Scope has delivered award-winning capabilities in CRM and digital process automation (DPA) powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.



In a world where customers expect response within seconds or lose interest, fostering hyper accelerated digitally enhanced human interactions is critical for success. To satiate the digital native of today, organizations must reimagine their relationships with customers from a new perspective – across all channels and at every touch point.

Happiest Minds Customer Relationship Management solutions leverage techniques like predictive modelling, gathering intelligent insights through forecasting, data mining, and text mining to put the customer at the center of everything. We help our clients accelerate their CRM transformation initiatives to increase sales, boost productivity and improve customer service – while reducing operational cost and increasing time-to-market. We enable organizations to:

  • Track every opportunity and close more deals.
  • Deliver smarter service to achieve customer excellence.
  • Supercharge customer interaction at every touch point.
  • Improve customer, partner, and employee engagement.
  • Deliver a seamless experience across all points of commerce.
  • Build engaging and customized applications for unique business needs.



Our partnership with leading solution providers like Salesforce and Microsoft Dynamics uniquely positions us to help organizations understand their customers better and enhance the conversations. We help our clients get the most out of their CRM implementation by enabling a customer-centric digital business.

Conventional CRM Systems Fall Short

The first generation of customer relationship management systems provided some degree of technological support for companies grappling with CRM challenges , but still left much to be desired. For example, conventional customer relationship management software suffers from significant execution gaps such as:

  • Silos and handoffs — Traditional customer relationship management systems fail to bridge and sometimes even reinforce company divisions between business units, regions, marketing channels, and product lines. The result is “siloed” customer service that often frustrates customers as they’re handed off from division to division and agent to agent.
  • Data-driven customer service — Conventional call center software tends to provide customer service reps with lots of data but little guidance on how to handle service issues. The result is guesswork, inconsistency, compliance failures – and substantial training investment aimed at mitigating these problems.
  • Commodity services — For customer service managers using legacy CRM systems, it’s difficult to offer differentiated services based on product line or customer type, since to do so requires extensive programming work to build differentiation into the system, or extensive training so that CSRs can attempt to apply the service differentiation that the system lacks.
  • Slow time-to-value — For business managers in a traditional customer relationship management environment, implementing new business objectives is a lengthy and costly software programming project

How BLUE SCOPE Revolutionizes Customer Relationship Management

BLUE SCOPE , the recognized leader in business process management and CRM solutions, has revolutionized customer relationship management with a next-generation platform and CRM applications that deliver:

  • Integrated, intelligent automation — Employing unmatched business rules sophistication, BLUE SCOPE CRM automates contact center solutions and service processes to a degree never before possible, minimizing the degree of manual work required and guiding the involvement of CSRs when their involvement is needed.
  • Layered services — Leveraging a unique application creation and deployment framework, BLUE SCOPE customer service software supports a “layer cake” approach to services that establishes a foundational layer of company-wide processes and procedures, while also allowing the easy creation of segmented services for specific product lines, customer types, or pilot programs.
  • Business change driven by business users — BLUE SCOPE CRM’s path-breaking automated programming technology empowers business users to quickly create new processes and services with minimal involvement from IT staff.

Named as a customer relationship management sector leader by Forrester and proven in deployments in some of the world’s largest corporations, BLUE SCOPE CRM can help you drive down costs, accelerate handling times, reduce errors, and increase customer satisfaction and loyalty.