Use Case

The consumers who buy cheaper knock-offs, are often not the target clientele for the brand- owners. It is when the counterfeits start duping the target customer into buying a fake at the cost of the original, that the pinch hits the pocket of the brand-owner. Also, overflowing of the counterfeit in the market affects the uniqueness and exclusivity of the high-end brands, which is the soul of the brands, as this uniqueness give them the sheen and reputation in the market and make them worthy of the price of which their goods are sold. Genuine economic activity loses out.